Part II -- Asking for help and
making my biggest mistake,
sort of
As you know from my last blog post, I was drunk
with social media.
You know. Picture any Western where the cowgirl is stumbling
from the saloon, looking happy as hell, yelling “Yippee!” and shooting off her
gun. Too many saloons, too many drinks, too much time playing poker and having
fun.
We all know what happens to her. She takes a header and lands
face first in the dirt.
That’s what I did.
I felt foolish, stupid, out of control. Social Media was
running my life, not vice versa. Kind of like when I was a smoker. The
cigarettes controlled me, not the other way around.
More important, my writing suffered. I was writing maybe
half the amount of time I had before, and I was finding it harder and harder to
focus. I felt out of control. I felt like a failure.
But I don’t stay down long. I dusted myself off, sobered up
and asked myself, “What do I need? How am I going to get out of all these
saloons and get to work? What had other writers done?”
Asking for Help
I decided to call on members of my posse. They had to have
made decisions about social media, hadn’t they? They had to have a plan? Or
even if they didn’t have a plan, they had to have figured it out by now, right?
And it wasn’t as if I could drop it altogether. To have a
career as an author, a writer has to have a presence on the web to build a
readership and connect with those who will love the work. After landing a major
agent, one of my critique group members was told by the agent she had to be at least on Facebook, Twitter,
and have a website. She was told she needed to make herself known online—and
that was before the agent went out with the novel. The agent even assigned an
intern to help.
This is not a choice unless you want your book to die right
after publication.
My Posse
Cheryl writes novels and memoir, and if I have to tell you
who she is, you’ve probably been living in the woods with Bigfoot.
Christina does just about everything and publishes helpful books
for writers and mama-writers.
L.J. is a self-published mystery writer with amazing
marketing chutzpah (and now has a big publishing deal with Amazon).
Jennie is a four-time novelist, queen of marketing (one of brains
who created the Seattle7Writers), and her next novel will be out in 2013 in
hardback, a triumph in the publishing world.
I asked them, What do
you do online to give yourself a presence and why? Here’s what they emailed
back:
 |
| Photo by Mr. Sugar |
|
Cheryl Strayed,
author of the novel Torch, her memoir
and Oprah pick Wild, and Tiny Beautiful Things: Advice on Life and
Love from Dear Sugar
Here's what I do: I work the hell out of my Facebook
page. It takes very little time to post links, comments, little bits of stuff
here and there. I get tons of traffic on my page. I'm guessing most of those
people, like me, have little time to read blogs or email newsletters. I think
having a solid, active Facebook page does more for me than a blog or newsletter
would.
Cristina Katz,
author of Writer Mama, Get Known Before
the Book Deal, and The Writer’s
Workout.
I
do pretty much everything and update/upgrade every six months to keep up.
I
recommend creating a Wordpress.org blog that
can serve as blog and a website. Go Daddy offers hosting for them.
Typepad
also can work as a blog/wesbite and would be simpler but I didn't care for
their interface.
Jennie Shortridge,
author of Riding with the Queen, Eating
Heaven, Love and Biology and When She
Flew
With
any kind of marketing, it's really helpful to see what other authors do, and decide which things you like or don't
like. You'll only be successful doing those things you like doing, so
choose for your own personality. Most marketing these days happens online, so
check out authors' websites, Facebook pages, etc. With websites, you need a few
key elements: about the author, about the book, order the book, events,
contact/join mailing list, and of course links to social media and blogs.
Readers really like having more detailed information, too, a "behind the
scenes" look at the author and/or book they can't get anywhere else. I try
to include some kind of background information about each book, and/or things
inspired by it, like music or recipes. A lot of authors do contests and things
like that to get repeat visitors, but I don't like doing that. To make my site
more “sticky,” I put news and my blog on the home page, so that the content changes
frequently.
I
use Maddee at Xuni.com to design and update my website. I provide her with the raw
material: copy, photos, whatever. She works with my input, and I choose imagery
from dreamstime.com, where you can download free images in the public domain.
It's a great resource. I now send images I find there to my publisher to “show”
my ideas for each new cover.
In
addition to Facebook and (begrudgingly, Twitter) I have a presence on Red Room
(which is really great) and to a lesser extent, Good Reads. I do more when I'm
in promotion mode than when I’m between cycles, of course, but I try to keep
somewhat current, just by posting something here and there or commenting on
others’ posts. There is an old adage that if someone gets seven impressions of,
say, a book (1. a review, 2. see it in store, 3. hear about from friend, 4. see
author on TV, etc.) they will be more likely to want/purchase that thing. So it
can’t hurt if they see you on Facebook here and there, or a review you wrote on
Good Reads, or a blog you posted to Red Room. Speaking of blogging, book blog
tours are wonderful. One good company doing that (among many) is TLC Tours.
The
other promotional methods that work well for me are reading events (not only
the reading itself, necessarily, but also the promotion that goes into it, the
stack of books that sits at the front of the store for an extra couple of
weeks, and getting to know the bookseller personally), occasional email
newsletters, and attending regional bookseller trade shows to meet lots of
booksellers. Throw in a little radio here and there, a few reviews and
profiles, some fundraiser appearances or writing conferences . . . it’s just
really a big mix, and I’m always trying to think up new things, inside and
outside the box.
Author of provocative mysteries and thrillers and her latest
Detective Jackson mystery Liars, Cheaters
and Thieves.
When she started:
The
great thing about blogs now is that they’re so easy to set up, and both Blogger
and WordPress let you create pages on your blog so that it has some depth like
a website. And with sidebars you can create a newsletter look.
I
do e-zines only when I have a new release. But a lot of writers do them more
frequently.
Blogger
is a good (easy) place to start if you just want to have a website presence and
a place to express yourself and draw readers. Then see how it goes. Have fun
with it.
Now:
I’m
on my third website design and I paid different designers for each version,
spending more each time. But as my readership grew, so did the importance of
looking professional and making a good impression. My website is set up in
Wordpress and incorporates my blog, which is pretty common now. It’s so easy to
update.
I’m
also part of a group blog, Crime Fiction Collective. And of course, I have
several Facebook pages, and I’m on Twitter and Google+.
That was a lot to chew on. I liked what Cheryl did and would
love to just work the heck out of Facebook. She went stratospheric with Wild so entered entirely different
territory. But I didn’t have a novel to push, so I needed more of a presence online
to show my chops as a writer.
Christina had great ideas, too, because she’s a writer’s
writer, trying to help other writers with their marketing and management. She, however,
markets non-fiction to writers, and that’s a specific niche. I read one of her
books, Get Known Before the Book Deal,
and used a few of her ideas, but I can't do them all, so I need to make choices based on my needs.
Jennie reminded me to do what I thought I’d like to do, not what I’m supposed to do.
I loved all her advice. Jennie’s a wrangler; she could move a whole town from
one place to another. I’m not like that. I need eight hours sleep, and I’m a
slow writer. Her specific, helpful ideas made me think seriously about a blog.
L.J.’s another marketing maven and her best advice was “Have
fun with it.” Her enthusiasm for a blog made me see how a blog would really
help me as a writer of fiction.
These four authors were doing everything they could to connect
with their readers. That meant they were doing everything I was doing and much
more.
With their input and what I knew, I analyzed my situation:
·
First, why was I doing social media at all if I
didn’t have a novel out?
o
To begin building my readership and get known
online.
·
I had very good pieces in two anthologies, so
could I direct readers there?
o
Yes, I needed a place to talk about them and
start attracting readers.
·
I was on too many social media sites that were repetitive
with business related info about publishing, agents, e-publishing, etc. Could I
drop one or two of those?
o
Yes. There are only so many articles I need to
read about those subjects.
·
If I wanted to reach readers, where could I go
that would be better than just the blogs and groups that dealt with the craft
of writing or how to get published?
o
I needed to be more focused on being active in
reader communities such as Goodreads and Shelfari.
·
What overwhelms me?
o
My email inbox. Three of my social media sites
have groups specific to a subject.
o
Much of my email was coming from those. I needed
to unsubscribe.
·
What is the most important thing I should be
doing?
o
Finishing
a novel and getting it to my agent. Writing.
·
What would be most beneficial right now for me as
an unpublished novelist?
o
Creating readers. Giving them a taste of my
writing. Giving them stories.
·
What could create readers? How could I give
readers a sample of my writing?
o
A blog.
That sounded like the best choice. And, because I was
editing and revising two novels, the idea of writing something new and short
excited me. Okay. All I needed was an idea for a blog and a focus, a blog name,
and a schedule.
Soon I had my blog up and running.
Call me a nitwit. Call me dunderhead. Call me whatever.
I did give myself credit for not working LinkedIn, dropping
group emails, reducing my email inbox, and establishing a writing schedule,
never mind restraining myself from reading everyone else’s blog and following
every cool site they posted.
But now what? What could I do? I couldn’t just drop my blog.
I enjoyed hearing from my readers. I enjoyed writing the blog posts most of the
time. Plus, once I publish a novel, I’ll already be up and running and won’t
have that to do.
But, everything goes back to that: finishing a novel and
getting it published.
Again, the trick is to do the most important thing
first—write.
The best way I can help myself do that is to keep social
media sane and manage it. And I have found a way. I’ve developed a strategy.
For the next
post, I’ll tell you what that strategy is and it's not necessarily about fixing my use of social media. Intrigued? Stop in for Part III.
How about you? Have
you made mistakes and how did you fix them? Or if you haven’t fixed them, want
some ideas on how to fix them? Do you have a social media strategy?
Leave me a comment, and I’ll even do a little counseling on your particular problem. Or if you
prefer, we can brainstorm privately. I would love to hear outrageous ideas for
managing social media. We’re creative aren’t we? Let’s blue sky!
Thanks for being there!
Val
Special thanks to my posse, Cheryl, Jennie, Christina and L.J. Plus, a big howdy do and thanks to Becky Green Aaronson who likened social media to
The Wild West in a comment on Part I.
A few links to other good posts about this topic:
COMING UP AFTER Part III:
Where I work. A photographic peek into my writing
spaces.
A confession: What happened after my six readers
responded to my novel.